About us

Hi there, and welcome to House of Anuraaga!

We’re not just another fashion label — we’re a love story stitched together with dreams, drapes, and a whole lot of Anuraaga (which means “affection” 💛).

Born in 2025, House of Anuraaga was created out of pure passion, endless sketchbooks, and the unshakable belief that fashion should be fabulous and affordable. Our mission? To make every person feel stylish, confident, and beautiful — especially in the elegance of a saree.

Let me take you back a little...

Fashion was my first love. As a kid, while others doodled cartoons, I was sketching lehengas, dresses and saree blouses in the margins of my notebooks (during free periods — promise!). My dream? To become a fashion designer.
My reality? My parents gently handed me an engineering seat and said, “ software is the future.” 💻

And oh — I still remember how my siblings used to tease me when I said I wanted to be a fashion designer.
“Why do you want to spend so much just to learn tailoring?” they laughed.
Sure, it was funny... but deep down, I knew this was more than just stitching fabric — this was stitching my identity. And I never wanted to give up on that.

I even used to design my own dresses and get them stitched — and guess what? Everyone around me loved them! Compliments poured in, and every time someone admired my outfit, it felt like a little nudge from the universe saying, “You’re meant for this.”

So yes, I did the engineering thing. I worked in big companies, got recognition, climbed a few ladders... but somewhere inside, I always knew I wasn’t where I belonged. My heart was still stuck on pleats and patterns, not codes and keyboards.

That’s when I decided to finally take the leap — to follow my dream and blend style with soul. I wanted to create a brand where even budget-friendly wardrobes can sparkle with elegance, where the timeless saree is not just traditional, but trendsetting.

So here we are — House of Anuraaga — a place where every thread tells a story, and every outfit carries a piece of heart.

Join us in celebrating fashion with feeling, flair, and just the right amount of sass. 💃